ALLIANCE FOR CLIMATE CHANGE
The Alliance for Climate Protection is an organization in the United States aiming to 'persuade people of the importance, urgency and feasibility of adopting and implementing effective and comprehensive solutions for the climate crisis'. The founder and current chairman of the alliance is former US Vice President Al Gore.
The Alliance is a member of Save Our Selves, the organizers of the July 2007 Live Earth concerts.
According to the organization, research in January 2007 indicated that while 77% of Americans believe that there is solid evidence that the Earth is warming, only 47% understand its link with human activity. The Alliance believes that explaining this link, and motivating people to take action, is the organization's key challenge.
Paramount Classics, distributor of Gore's documentary An Inconvenient Truth announced in August 2006 that it would donate 5% of all box office receipts to the Alliance. Al Gore is also donating all his proceeds from the film to the Alliance.
Some of the profits from the Live Earth concerts, and profits from the associated book - The Live Earth Global Warming Survival Handbook, will also be used to fund the alliance, which is also seeking contributions from other donors.
Prior to launch it was expected that more than 60% of the funding will be used for 'national and local media projects aimed at mass persuasion', with the rest used to support grassroots groups and institutions that educate the public about climate change.
LINKS and REFERENCE
Greenland ice sheet melt extent
....... Pioneering research for the Planet
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