Rolls Royce 15 hp.

Royce understood the importance of motorsport in promoting the brand, and also the role of publicity stunts; he and Claude Johnson, now Managing Director of Rolls-Royce Ltd., came up with ideas including a drive from Monte Carlo to London (which took 37 hours, 30 minutes). Although a new V8-engined model known as the Legalimit failed to take off, the six-cylinder, 7036cc 40/50 (48bhp) was instantly popular, liked for its smoothness, refinement, flexibility and reliability.

It was the  Silver Ghost that in 1907 caused the motoring press to name Rolls-Royce the best car in the world. The characteristics of the Silver Ghost were silence, smoothness and power. Only 7876 cars   were built over a period of 19 years - by comparison Henry Ford in a similar period made over  15 million Model  'T' s.

Johnson took the 12th 40/50 produced for his own use, and had all its fittings silver-plated and the coachwork painted silver. The car became known as the Silver Ghost, a name then applied to all the 40/50 cars. The Silver Ghost - from £1,300 - was awarded a gold medal by the RAC for setting a long-distance record, driving 14,371 miles almost non-stop, and it covered a 2000-mile observation run averaging 20.86 miles per gallon. However, Charles Rolls was not to get the chance to enjoy the car's sales success: a keen aviator and the first man to fly over the Channel both ways, he became the first Englishman to die in a flying accident when his plane crashed at the Bournemouth air show in July 1910. Johnson continued to run Rolls-Royce after Rolls' death.

Rolls Royce Phantom III - 1936

The Silver Ghost, now with a 7428cc engine, then saw off a challenge from Napier in 1911, averaging 24.3mpg on a run between London and Edinburgh and a top speed of 78.2mph at Brooklands - the Napier managed 19.3mpg and 76.4mph. A Ghost fitted with a single-seater body managed 101.8mph at Brooklands later in the year, and specially-prepared cars took part in the Alpine Trials and then the Spanish Grand Prix of 1913, when the Marquis de Salamanca won the event (thanks to Rolls-Royce test driver Eric Platford, leading the race, pulling over to let the important client take the glory). Sales were strong, and Royce built a new factory in Derby to cope with the growing demand for his cars. A Rolls-Royce service and repair centre was opened in Cricklewood, London, and driving schools were opened to instruct owners and chauffeurs on the best techniques.

The famous mascot was created in 1911 when artist Charles Sykes was commissioned to illustrate the year's sales catalogue. Sykes drew a girl with arms outstretched, holding her flowing gown, and the figurine became known as 'The Spirit of Ecstasy', although she was originally called 'The Spirit of Speed' and also known as 'The Flying Lady' or 'The Silver Lady'.

The Spirit of Ecstasy is one of the most well known motor car mascot in the world. Designed by Charles Robinson Sykes, The Spirit of Ecstasy  has adorned the radiators of Rolls-Royce motor cars since 1911. This wonderful mascot was modeled after a young woman who had bewitching beauty, intellect and esprit - but not the social status which might have permitted her to marry the man with whom she had fallen in love.

Inspiration

The model was Eleanor Velasco Thornton, whose relationship with John Walter Edward-Scott-Montagu  remained a secret for over a decade, principally  because both lovers acted with the utmost discretion.  John Scott, heir to his father's title, was a pioneer of the automobile in England. From 1902 he was editor of the  "The Car".  Eleanor Thornton served as his secretary. Friends of the pair knew of their close relationship but they were sufficiently understanding as to overlook it.

A member of this circle of friends was the sculptor Charles S Sykes.  Lord Montagu ordered t he creation of a special mascot for his Rolls-Royce Silver Ghost. The small statue depicted a young woman in fluttering robes having placed one forefinger to her lips. The sculptor had chosen Eleanor Thornton as model for this figurine, which was christened "The Whisper". 

Following Lord Montagu's commission, Charles Sykes was asked to create a mascot which in future would adorn every Rolls-Royce. In February 1911 he presented the "Spirit of Ecstasy", which was easily recognizable as being a variation on the theme of "The Whisper". The similarity was hardly coincidental because the model for both had been Miss Thornton. 

The Spirit of Ecstasy

The Spirit of Ecstasy was delivered by the Company with every Rolls-Royce. Each was done using the technique which was thousands of years old and known as the lost-wax method. This practice results in the mould's being destroyed to reveal the casting, which explains why no two figures are exactly alike. Sykes, assisted by his daughter Jo, remained responsible for manufacturing the Spirit of Ecstasy for many years. Likewise, each of the unique creations bore his signature on the plinth. The sculptures are either signed "Charles Sykes, February 1911" or sometimes "Feb 6, 1911" or "6.2.11". Even after Rolls-Royce took over the casting of the figures in 1948 each Spirit of Ecstasy continued to receive this inscription until 1951. 

From 1911 to 1914 the Spirit of Ecstasy was silver-plated and thus many thought it a massive piece of precious metal - one reason for the frequent thefts. In smaller versions, and now made from highly polished nickel alloy, the radiator decoration has stood its ground on every Rolls-Royce, including those in the present range. 

Over the years various alterations have been made. Those mascots for Rolls-Royce motor cars at the Springfield plant in the USA were modified. Bowing a little more forward no longer were they a danger to the bonnet. The original version had touched the bonnet sides when these were opened without the precaution having been taken of turning the figure sideways. 

Rolls Royce - Flying Lady

Royce did not like the Spirit of Ecstasy, which he judged her to be just a fashionable bauble and complained that she spoiled the clear line of the car's bow. The order to create the sculpture was given during the chief engineer's illness and had been absent. Thus it became a habit that Rolls-Royce cars used by Royce were rarely driven with a mascot in place. 

Towards the end of the twenties the new body line of Sports Saloons had reduced the height of the coachwork.  Royce was prompted to think about a lower variation of the Spirit of Ecstasy, by which alteration a driver might benefit from clear vision even with the windscreen lower and his seating position reduced in turn. Sykes created a kneeling version of the mascot, which fulfilled this requirement. 

The kneeling version remained after the Second World War for the new Silver Wraith and Silver Dawn. All following models, however, sported a standing mascot, although this has now been reduced in size considerably compared to the old one. 

Silver Cloud - 1960

Rarely, however, is the correct term "Spirit of Ecstasy" used - detractors remark this was only done at the factory in Crewe. The nickname "Emily" is widespread and Americans speak of the "Silver Lady" or the "Flying Lady". 

In 1920 Rolls-Royce had taken part in a competition in Paris for the most apposite mascot in the world. This they did with a gold-plated Spirit of Ecstasy, which secured Rolls-Royce first place. From then on gold-plated versions of the Spirit of Ecstasy were available from the company - at an extra charge. 

Safety regulations in some countries turned out to be a stumbling block to the fitting of the Spirit of Ecstasy. She qualified as a sharp-edged piece of metal jutting from the coachwork, which might injure a victim in an accident. because of this, in Switzerland during the second half of the seventies, the installation of mascots on Rolls-Royces was forbidden and purchasers of a new Rolls-Royce delivered to that country found their mascot in the glove compartment. The problem was solved with the Silver Spirit and Silver Spur; at the merest knock the Spirit of Ecstasy sank into the radiator surround and vanished out of harms way. Thus were the safety regulations satisfied.

Seraph - 2004

The woman who had been the model for the radiator decoration, was not to appreciate its success. Eleanor Thornton lost her life when, on 30 December 1915, on the SS Persia, while on passage to India, was torpedoed off Crete by a German submarine. She had been accompanying Lord Montagu who had been directed to take over a command in India. He was thought to have been killed, too, but survived and was rescued a few days later by another ship. On his return to England he read the obituary articles in the newspapers about his own demise.

LINKS:

Founding the company
Post World War I to World War II
Post-war to the 1960s
1971 to 2003: decline and rebirth
2003: New company, new Phantom

RROC, Rolls - Royce  Owners'  Club (USA)
Texas Region of the RROC
Silver Cloud Society of the RROC
Atlantic Region of the RROC
Yankee Region of the RROC
Modern Car Society of the RROC
RREC, Rolls - Royce  Enthusiasts'  Club (UK)
CCCA, Classic Car Club of America
Silver Ghost Association

EXOTIC TEAK WOOD -  FIGUREHEAD   LINK TO CUTTY SARK - FIGUREHEAD    LINK TO HMS VICTORY - FIGUREHEAD

LINK TO HMS WARRIOR - FIGUREHEAD  CLEOPATRA - QUEEN OF EGYPT  KYLIE MINOGUE - QUEEN OF POP

ROLLS ROYCE - FLYING LADY